Elevate Your Wardrobe with the Timeless Elegance of "Old Money Style" in "The Gentlemen" Series.

Embrace sophistication and timeless elegance with the resurgence of "Old Money Style." Rooted in the luxury of country estate living, this fashion trend epitomises refinement and class. Inspired by the attire showcased in the Netflix series "The Gentlemen," this style exudes a sense of heritage and tradition. 

Defining Old Money Style 

The Old Money Style has its roots in the attire of the European aristocracy, where clothing symbolised status and heritage. Over the centuries, this style has maintained its core principles of quality, conservatism, and subtlety, even as fashion trends have come and gone.  

Unlike fast fashion, Old Money Style prioritises timeless pieces that suggest a narrative of heritage and longevity. Today, this style continues to influence fashion, offering a counter-narrative to the transient trends of the modern fashion industry. 

Old Money Style, often synonymous with timeless elegance and understated luxury, is a fashion trend that emphasises classic, high-quality clothing and accessories. Rooted in aristocratic leisure and country estate living heritage, this style exudes a sense of tradition and understated wealth.  

The recent Netflix series The Gentlemen has brought this style into the limelight, showcasing a range of garments and accessories that epitomise the Old Money aesthetic.  

Key Elements of "Old Money Style" Trend 

The "Old Money Style" trend is characterised by several key elements that reflect the values and aesthetics of traditional, understated wealth. This style is not just about clothing; it represents a lifestyle that values heritage, quality, and timeless elegance.  

Here are the core elements that define the Old Money Style trend: 

Quality Over Quantity: Old Money Style emphasises investing in high-quality pieces that last years rather than following fast fashion trends. This approach is sustainable and ensures that each piece is a testament to craftsmanship and durability. 

Classic and Timeless Designs: The style leans towards classic cuts and designs that have stood the test of time. These pieces are not swayed by the fashion industry's transient trends but remain stylish across decades. 

Subdued Color Palette: The Old Money palette typically includes muted, neutral, and earthy tones such as navy, beige, dark green, and brown. These colours reflect the style's connection to the outdoors and its elegance. 

Natural Fabrics: There's a strong preference for natural fabrics like wool, cotton, silk, and linen. These materials are chosen for their quality, comfort, and graceful ageing. 

Tailored Fit: Clothes in the Old Money Style often have a tailored fit, emphasising a neat and polished appearance. This does not necessarily mean tight-fitting clothes but rather well-fitted clothes that flatter the body's shape. 

Understated Luxury: The Old Money Style has an element of luxury, but it's never ostentatious. The luxury is in the quality and history of the pieces, not in conspicuous logos or branding. 

Heritage Pieces: Items with a story or history, such as family heirlooms or vintage finds, are valued. These pieces add a sense of heritage and depth to the Old Money aesthetic. 

Functional Elegance: While aesthetics is important, functionality is not overlooked. Clothes and accessories are chosen for their practicality and comfort, reflecting a lifestyle that balances leisure and activity. 

Layering and Accessories: Layering is a standard feature, using items like scarves, vests, and jackets to create a refined look. Accessories are chosen for their quality and ability to complement an outfit without overshadowing it. 

Cultural and Educational Symbolism: Often, Old Money Style includes elements that reflect cultural capital, such as wearing college scarves, club ties, or accessories that signify a connection to esteemed institutions or traditions. 

Welligogs's Products Featured in "The Gentlemen" 

Explore the exquisite selection of Welligogs's products showcased in the series, each embodying the essence of "Old Money Style" with its timeless charm and sophistication. 

Poppy Scarves: 


  • Material: Crafted from 100% silk twill, these scarves offer a luxurious feel and embody the blend of comfort and elegance that is the hallmark of Old Money Style. 
  • Design: These scarves feature double-sided, hand-painted artwork based on a legacy Wellington boot design. The intricate patterns are visible from all angles, adding a touch of artistic flair to the traditional style. 
  • Variety: Available in four sizes—Square, Prairie, Long, and Twilly—the Poppy Scarves cater to various styling preferences, making them versatile accessories in any wardrobe. 
  • Colour Options: Available in rich red and deep racing green, these colours complement the traditional Old Money aesthetic and add a vibrant yet sophisticated pop to the ensemble. 
  • Size Detail: The Prairie scarf, measuring 68 x 68cm, is perfectly sized for various styling options, whether draped, knotted, or wrapped. 

Phillipa Bag: 


  • Material and Design: The Phillipa Leather Handbag is a testament to refined craftsmanship. It is made with high-quality tan leather and features a structured design with contrast stitching that exudes sophistication. 
  • Hardware: Enhanced with antique bronze hardware, the bag adds a vintage charm while maintaining a modern edge. 
  • Versatility: Equipped with a two-strap feature, it offers the flexibility to be carried by hand or worn over the shoulder/crossbody, adapting to different occasions and styles. 
  • Interior: The interior is just as thoughtfully designed, with the signature WG mauve lining, inside suede paneling, and practical pockets, offering both style and functionality. 
  • Detailing: Plait detail and rich textures create depth, showcasing the brand's attention to detail and commitment to quality. 

Wool Jackets: 


  • Material: Incorporating velvet material into the wool jacket adds a layer of luxury and comfort with a soft, velvety texture that enhances the overall wearing experience. 
  • Style: These jackets transcend seasonal trends, embodying the timeless appeal of Old Money Style while offering a versatile piece that complements various outfits. 


  • Design: The smart casual white shirts are a blend of comfort and elegance. They feature a buttoned front that beautifully shapes the garment. 
  • Comfort: With cotton stretch on the back and sides, these shirts promise ultimate comfort without compromising style. 
  • Detailing: Intricate lace detailing and frills add a distinctly feminine touch, making these womens shirts a perfect match under wool jackets or paired with jeans or skirts. 

Wax Jackets and Caps: 

  • Style: These items resonate with the outdoor, aristocratic lifestyle, blending practicality with a sense of heritage and tradition, a core aspect of the Old Money aesthetic. 

Newsboy Caps: 


  • Design: Classic and chic, the wool newsboy cap is a versatile accessory that complements various outfits. It embodies the casual yet sophisticated Old Money Style. 
  • Details: Featuring an adjustable WG pin and an elasticated back, the cap offers a custom fit for various head sizes, ensuring style and comfort. 

Influence on Contemporary Fashion 

The portrayal of Old Money Style in "The Gentlemen" resonates with a contemporary audience increasingly looking for sustainability, quality, and timeless elegance in fashion. This trend's popularity may stem from a growing disillusionment with fast fashion and a desire to reconnect clothing with a story and a lasting appeal.  

As viewers admire the characters' wardrobes, they're also drawn to the values these styles represent: a focus on quality over quantity, an appreciation for tradition, and a subtle assertion of identity and values through clothing. 


Old Money Style, as showcased in "The Gentlemen," offers more than just a visual feast for fashion enthusiasts; it presents a philosophy of dressing that prioritises enduring quality and understated elegance.  

This style's resurgence in popular culture reflects a broader shift in our relationship with fashion—one that values heritage, sustainability, and authenticity.  

As we witness this style's influence on contemporary fashion, it's clear that Old Money Style is not just about the past; it's about a timeless approach to style that continues to resonate with individuals seeking depth and meaning in their sartorial choices. 

You can find all these exquisite products at the Welligogs store, where sophistication meets quality. It offers a curated selection of items that epitomise the elegance of the "Old Money Style." 

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