Floral Tunics to Swish In

Floral Tunics to Swish In

All we’ve got to say this summer is...bright, bold and beautiful.
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Our new range of tunics make us so excited to be outside and blending in with nature! We guarantee that these lightweight linen garments will be your new favorite way to kick back and relax in the garden or around the house.
 
These flowing garments can be worn over trousers or shorts, and sit comfortably low on the shoulders, perfect for catching those summer rays. Not only are they gorgeous, but they’re also perfectly practical designs that come in one size and are easily machine washable. A roomy pocket means you can tuck away your valuables whilst out and about.
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The colours we’re flaunting are: Turquoise, Wheat, Pale Blue, Fuchsia, & Rose. For a lowkey, wear-with-anything look, we suggest pairing the whimsical Wheat Floral Tunic with our Porto Sand Suede Trainer - a versatile and comfortable shoe.
 
For a more eye-catching look, the fuchsia tunic is a vibrant choice, best teamed with a contrasting jacket like the Knightsbridge in Aquamarine.
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We, at WG, work hard to ensure that all of our products are lasting designs that are feminine, comfortable and versatile.
Pink Outfit Ideas

Pink Outfit Ideas

Blush Layered Dress Top:
 Potentially the most versatile piece ever. The WG Blush Layered Dress, also available in a wider selection of shades, can be worn in multiple ways. The base dress can be worn with the given t-shirt style top, on its own as a lightweight Summer outfit, or as demonstrated in this outfit the top can be worn alone with other garments in your wardrobe. Three outfits in one!
 
Here we have styled the Blush Layered Dress Top with our classic Odette Khaki Waterproof Coat, totally fool-proof and utterly chic, and the Sand Suede Trainers featured in our newly expanded Porto Collection, this style and shade suit every individuals’ style and outfit combinations.
 
This outfit would be stunning on an evening walk around the village, visiting friends near and far, and a simple day shopping and snacking.

Andalucia Pink Wool Coat:

Our favourite new coat for SS21, the WG Andalucia Pink Wool Coat, is a feminine dream with a stunning streamlined silhouette. Made with an 80% wool blend it provides breathability and is the perfect throw on coat on those chillier days.

In this instance, we have styled this fabulous coat with our multifunctional Layered Dress in Pastel Blue, this can be worn in countless ways, and our Navy Heeled Espadrille Sandals from our recently expanded Porto Collection, these can be purchased in a selection of stunning colours.

This outfit would be perfect for a morning browsing around your favourite shops, a celebration with friends and family, or a glorious barbecue in the sun. 

 

 

Ascot Rose Pink Fitted Jacket:

A Spring/Summer suited edition of our classic Ascot Fitted Jacket in a heavenly Rose Pink shade featuring a nod to history with the WG signature military cuff – a jacket of outstanding quality and unbelievable versatility!

This piece can be styled in many ways, yet we have paired it with our Black Merino Wool Roll Neck Jumper, a luxurious dream, and the Multi-Stripe Heeled Espadrille Sandals from our newly expanded Porto Collection, a stunning vibrant shoe. 

We adore this outfit for an alfresco dining date, strolling around your favourite museum, or catching up with friends in the garden.

 

 

Blush Layered Dress:

Our adaptable SS21 staple, the WG Blush Layered Dress, is the perfect purchase to be worn in a number of ways and for various occasions. The lightweight fabric is ideal for warmer days yet can be easily layered if faced with a slight summer breeze. 

We have styled this dreamy dress with our favourite Safari Sandals in Zebra Print, also available in a variety of animal prints, and the Panama Style Hat, a sunny weather must-have. Maximum comfort yet an overload of fashion-forward styling.

 This outfit is an amazing Spring/Summer go-to for days outdoors, walking around a beautiful city, and enjoying a sunny holiday.

 

 

Ascot Sunrise Fitted Jacket:

A garment from our new Spring/Summer 2021 collection, the WG Ascot Sunrise Jacket offers both sophistication and fun within a fashionable item. This lightweight wool blend jacket features our signature WG military cuff and an utterly flattering mandarin collar.

Here we have styled the Ascot Sunrise Jacket with our staple Phoebe Gold Shirt, featuring the most divine detailing, and our exquisite Boho Feather Ear Cuff, made from Guinea Fowl and Grouse Feather it is unbelievably luxurious and a true statement accessory.

This outfit is perfect for watching the horse racing with friends, a night visiting a fabulous art exhibit, or dressing up for a celebration.

 

 

Monte Carlo Pink Roses Shirt:

Our WG Monte Carlo Pink & White Roses Shirt is the perfect piece to fulfil your Spring/Summer fashion needs yet still providing coverage and warmth on those chillier days. As this shirt is 100% Organic Cotton, it allows for breathability and comfort throughout all seasons. 

We have styled this shirt with our fabulous Roxy Navy Wax Gilet, designed to keep you both warm and dry, and our Porto Navy Heeled Espadrilles, the most perfect footwear during this time of year. For a more relaxed vibe, our Navy Suede Trainers, would do just the trick. This outfit is unbelievably versatile and can easily be paired with jeans, leggings, a skirt – the possibilities are endless!

This outfit could be worn casually ticking off your to-do list, popping out for an afternoon coffee, or having divine cocktails in the Spring sunshine!

 

 

Pink Floral Cotton Shirt:

An all-year round favourite! The WG Pink Floral Cotton Shirt is an ideal layering piece for every spot of weather. This lightweight garment can be worn in a formal setting tucked into wide leg trousers and a pair of heels or thrown over a basic t-shirt with your favourite pair of denim jeans. 

On this occasion, the Pink Floral Cotton Shirt has been paired with our Roxy Contrast Wax Gilet, a Spring staple, our Ranger Waterproof Boots, essential for the unpredictable British weather, and our Chocolate Brown Fedora, the chicest addition to any outfit no matter the season.

This outfit would be perfect for a sunset stroll, a picnic on a chiller day, or a visit to your stable friends!

 

 

Pink and Navy Floral Shirt:

Amongst our staple shirt collection, the WG Pink & Navy Floral Shirt offers a classic style yet with a subtle inner pop of print and colour. The 100% Organic Cotton can be worn all-year round due to its breathability and ability to be layered as desired.

Paired with of Savannah Blue/Pink Coat, this classic shirt is elevated into an elegant and sophisticated outfit whilst being super comfortable when worn with our beloved Mayfair Navy Suede & Leather Waterproof Boots – an outdoor lover’s dream footwear! 

Picture this outfit on an afternoon picnic date, strolling around the fields, or visiting your favourite outdoor market.

 

 

Dusky Pink Wool Roll Neck Jumper:

Our Merino Wool Roll Neck Jumpers are a luxurious staple in any wardrobe. These pieces are a great way to introduce or continue sustainability into your fashion styling as they are produced using 100% British Wool, a renewable fibre, and are available in a number of classic colours.

The Dusky Pink Merino Wool Roll Neck Jumper has been styled with our esteemed WG Venice Pale Blue Fitted Jacket, the most flattering and wearable outerwear, and the essential WG Mayfair Leather & Suede Waterproof Boots in Chocolate Brown, a British weather necessity.

 

 

Pure Silk Scarf:

Our Pure Silk Scarves are the perfect way to boost the most simple of outfits. This piece can be worn with a pair of jeans and a crisp white shirt or over your favourite swimsuit whilst in the sun.

We have styled the Fuchsia Pink Silk Scarf with our charming Phoebe White Shirt, a classic style with a hint of unique detailing, and the Porto Coral Flat Espadrille Sandals, a fabulous pop of colour in an ideal Spring/Summer shoe.


We envision this outfit sipping something fizzy with friends, strolling around your favourite gardens, or sitting on a park bench with a good book.

 

Our Eco Journey

Our Eco Journey

Here are some of the steps we are taking on our path to being more sustainable.
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Whilst we try and make as many eco conscious choices as possible, we are still learning and growing everyday. The last thing we want to do is damage our fabulous planet, that's why product quality, customer loyalty and sustainability is at the forefront of our decision making. We believe that transparency is the key to maintaining a strong reputation. 
Sustainability

Sustainability

Being a small family company, gives us  agency over the big decisions, as well as the smaller ones. We regularly inspect how our garments are made which is rare in itself, and we have a lot of control over the supply chain. We choose natural, regenerative materials and fabrics whenever we can and we’re always looking for innovative ways to create products in a more sustainable way. Our high quality materials are designed to last.
Our Wool:
Our wool jumpers and loungewear are made from raw materials and all natural fibres. As part of our journey to provide sustainable fashion, the IWTO (International Wool Textile Organisation)"wool is all natural, renewable fibre". Our 100% chunky soft merino wool jumper is a traditional guernsey style piece. It’s an incredibly warm item, originally worn by sailors due to its practicality.
Our new loungewear sets are made with a merino wool and cashmere blend, made from the wool of Kashmir goats, our merino wool is our most luxurious yarn. Kashmir goats produce their fine long hair in very small quantities, which makes this pure cashmere very rare and luxurious. A pure cashmere jumper can feel as light as air, however it can be up to eight times as warming as ordinary wool. Our method is to weave two threads together to create the yarn, which makes it stronger and more pliable than other high street jumpers. Our 100% merino wool is also a luxurious yarn which is also all natural, renewable fibre.
Our Cotton
Producing cotton can take its toll on the world, particularly as the majority of cotton is grown in countries facing water shortages. According to the World Economic Forum, water scarcity has been recognised as one of the top 10 global risks to society we’re facing over the next 10 years. Because of this, we use 100% organic cotton in our shirts which has significantly fewer negative impacts on water than non-organic. Farmers use natural methods like composting to fertilise their soil, which makes it healthier and more likely to soak up water and retain it when there is a drought. Pesticides are banned from organic farming, therefore less water is used in the process, because there is no need to dilute the chemicals from the soil. And finally, organic farmers rely on rainfall to water their cotton, so that they don’t put pressure on precious water resources in local communities. 
Our recycled Polyester
Our sustainable activewear is made from recycled plastic bottles, which means that we avoid manufacturing virgin polyester and contributing towards already saturated landfills. We’re using 30% less water in our manufacturing process, saving natural resources and lowering greenhouse gas emissions. Our beautiful custom made activewear pieces come in 4 different styles; Noir , Marble , Paw Print and Blue Roses.
 
 
Recycled office resources
We try our best to not only use sustainable resources in our garments, but also in our office resources. We make sure to use recycled paper for our printer in the office and in our day to day note taking, as well as having eco friendly printers that use less energy than normal printers. Wherever possible, we recycle our delivery boxes if they are in good condition and for our swing tickets and neck labels, we use eco-friendly cards or recycled materials.
Marvels of Mexico

Marvels of Mexico

 

I have been a part of the Welligogs team for several years now. I began working on the trade stands at the various exhibition shows we visit but have recently started focusing on the trade side of the business. Throughout my time with Welliogogs, I have been involved with the design of new products and helped choose the various fabrics we use. Recently, I was lucky enough to join a small team who visited Mexico to gather some ideas for a few pieces of SS19 collection. This is a little story of what we discovered and came up with….. 

As a distinctly British brand, we of course take an abundance of our inspiration from the lush green land we call home. However, for a small number of jackets in chosen collections, we go slightly further afield for the muses to sing to us.  

Keeping very much in line with our core ideals of being comfortable, durable, and fashionable, we always want to provide unique and fresh pieces to our staple collections. For our SS19 range, a few members of our design team travelled to Mexico, to see what inspires their free spirited, enchanting nation.  

We were like kids in a sweet shop…. with the tree lined streets, colourful buildings, and the smells of street food encircling them at every corner, the muses began to softly hum.  

 

Frida Kahlo’s house was a particular favourite. As a pioneer among not only Mexican art but fashion and art across the world, her Cassa Azul (“Blue House”, where she lived with her husband Diego) was a great place to start. 

With her positive outlook on the world, despite having lived with polio since  she was 11 and having been involved in a car accident at the age of 18, which left her with a broken spine, her strength and uniqueness continued to shine through. She was feminine, bold, and utterly fantastic. Her vibrant artwork has been the inspiration for us and many fashion houses to date. We replicate her splash of bold colours with our Kuoni Jacket, a brilliant piece to jazz up these chilly winter months, and our bright tassels, which you can swish onto any of our boots or accessorise with. 

 As great as it is to wear a statement jacket, sometimes one needs something a little more understated but just as chic. Our Phoebe Shirts have always been hugely popular with varying details to mirror the ever-changing seasons. Our new design, Phoebe White, is one of our best yet. We wanted to keep her elegant but simple, unique without being gaudy. We took inspiration from the architecture of Mexico. 

From the Oaxaca state to Chiapas, the buildings are breath taking. The detail in their sculpture inspired us to do an intricate lace effect down the front of the shirt. Whilst remaining a staple, our Phoebe White also becomes exquisitely distinctive. 

One thing that struck our design team was how green  Mexico  is. Its landscape differs massively, from beaches, to mountains, to jungles…. all three surrounded by lush green vegetation. Now in England, we’re not short of greenery and it got our team thinking about bringing back a green raincoat. We haven’t done one for a while and with it being such a rich colour in multiple different climates, why not?! We were debating what style to do, whether to let the muses steer us in the direction of the mountains or the beach… but there is something about classic things that we at Welligogs gravitate towards.  

 

The muses of the ruins triumphed… we decided to do our famous Louise coat in a khaki green. An oldy but a goody, and a wonder she is! Louise Khaki is timeless yet trendy, waterproof yet feminine, pretty yet practical. A must have for this season. 

Pink, pink, pink! From sunrise to sunset, market stalls to fruit, flowers to lakes. Yes, would you believe it, there are pink lakes in Mexico! Los Colarados, naturally coloured pink by the salt and algae. Being literally the colour of candy floss, we couldn’t not be inspired.

Our Ascot Rose Pink with its blush coloured tweed and rose suede detail, one cannot not wear it and smile. In our ever-loved Ascot design, this jacket will swiftly become a firm favourite. 

 Well what can we say  Mexico… you were a feast for our eyes, and we were swept away by your beauty. Muchas gracias… 

 

Written by Tess Annan