Our Eco Journey

Our Eco Journey

Here are some of the steps we are taking on our path to being more sustainable.
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Whilst we try and make as many eco conscious choices as possible, we are still learning and growing everyday. The last thing we want to do is damage our fabulous planet, that's why product quality, customer loyalty and sustainability is at the forefront of our decision making. We believe that transparency is the key to maintaining a strong reputation. 
Yoga To Improve Your Running

Yoga To Improve Your Running

Running can be really tough, especially if you’re a first timer. Getting into the groove and building up those muscles can seem almost impossible, but it isn’t!
Interestingly, doing other forms of exercise can really help you start your cardio journey. Interestingly enough, yoga can be one of the best ways for you to build muscle and flexibility, strengthen your breathing and even prevent you from injuring yourself whilst running. Here’s why Yoga will make you a better runner.
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Strength:
By building up your strength on the mat and developing your key muscles like the core, hamstrings, quads and hip flexors, you’re more likely to stay injury free when out on a run. It can also maintain good posture and back health, as stretches like down dog and cat cow can reduce pain in the spine.   
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Breathing:
In yoga, breathing is a vital part of your practice and learning to maintain your breath whilst in challenging positions can be difficult. Through this practice of regulating your breath you become more aware of your body and consolidate a relaxed state of mind. Building up your lung capacity through breath control in yoga can help you an infinite amount when you're running. You’ll be able to increase your oxygen intake naturally and reduce anxiety with breath control. Most of the time in running, the issue can be your mind, not your body.
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Heart:
Intense yoga, like Power Yoga or Hot Yoga can do wonders to strengthen your heart. By improving your fitness through challenging postures in yoga, you’re building your heart into a stronger muscle. Common sense says that stronger muscles are inherently good, that’s undeniable. The heart will work better by pumping blood around your body more efficiently and allowing you to work better under stress, it’s a no brainer.
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Flexibility and Posture:
By maintaining poses for long periods of time in yoga, you're building elasticity in your muscles and joints, which will enable you to move with more freedom and grace. The mental challenge of holding a pose in yoga also translates into running when you’re fighting to maintain your concentration on putting one foot in front of the other. Good flexibility and posture will not only lower your risk of injury, but will also give you more freedom of movement to allow you to carry on and not give up. Loosening up those muscles after having not done any exercise for a while can be tough! Stretching is key.
  
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Mental Health:
Yoga allows you to build a stronger relationship between the mind and body. Sometimes stillness can be as powerful a tool as movement; stillness in yoga can be just as strengthening as 10 minutes on a treadmill. By exercising mindful breathing and focusing on the present, you are training your mind to push the limits and forgetting your daily worries and anxieties.
It’s so important to recognise that you are not a machine; learn to accept that some days, your body will allow itself to be pushed harder than on other days. Be kind to yourself and accept that it might take awhile before you can master the crow or run 10k.
It’s important to note, that whilst yoga can soften your muscles after a long run or get you limber before a sprint, you shouldn’t push yourself too much on both at once. There are millions of yoga tutorials out there, ranging from a relaxed class to a more vigorous Power Yoga Flow. If you’re pushing yourself running, then perhaps a beginner’s Hatha Yoga would suit better to stretch and take care of your body. However, if you’re looking to strengthen your muscles and become a serious yogi, then an intermediate Vinyasa Yoga could be an excellent choice. 
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Yoga flow for stretching with @madss
A daily stretch flow with our lovely @madss to help you become supple and fluid…
 
Sustainability

Sustainability

Being a small family company, gives us  agency over the big decisions, as well as the smaller ones. We regularly inspect how our garments are made which is rare in itself, and we have a lot of control over the supply chain. We choose natural, regenerative materials and fabrics whenever we can and we’re always looking for innovative ways to create products in a more sustainable way. Our high quality materials are designed to last.
Our Wool:
Our wool jumpers and loungewear are made from raw materials and all natural fibres. As part of our journey to provide sustainable fashion, the IWTO (International Wool Textile Organisation)"wool is all natural, renewable fibre". Our 100% chunky soft merino wool jumper is a traditional guernsey style piece. It’s an incredibly warm item, originally worn by sailors due to its practicality.
Our new loungewear sets are made with a merino wool and cashmere blend, made from the wool of Kashmir goats, our merino wool is our most luxurious yarn. Kashmir goats produce their fine long hair in very small quantities, which makes this pure cashmere very rare and luxurious. A pure cashmere jumper can feel as light as air, however it can be up to eight times as warming as ordinary wool. Our method is to weave two threads together to create the yarn, which makes it stronger and more pliable than other high street jumpers. Our 100% merino wool is also a luxurious yarn which is also all natural, renewable fibre.
Our Cotton
Producing cotton can take its toll on the world, particularly as the majority of cotton is grown in countries facing water shortages. According to the World Economic Forum, water scarcity has been recognised as one of the top 10 global risks to society we’re facing over the next 10 years. Because of this, we use 100% organic cotton in our shirts which has significantly fewer negative impacts on water than non-organic. Farmers use natural methods like composting to fertilise their soil, which makes it healthier and more likely to soak up water and retain it when there is a drought. Pesticides are banned from organic farming, therefore less water is used in the process, because there is no need to dilute the chemicals from the soil. And finally, organic farmers rely on rainfall to water their cotton, so that they don’t put pressure on precious water resources in local communities. 
Our recycled Polyester
Our sustainable activewear is made from recycled plastic bottles, which means that we avoid manufacturing virgin polyester and contributing towards already saturated landfills. We’re using 30% less water in our manufacturing process, saving natural resources and lowering greenhouse gas emissions. Our beautiful custom made activewear pieces come in 4 different styles; Noir , Marble , Paw Print and Blue Roses.
 
 
Recycled office resources
We try our best to not only use sustainable resources in our garments, but also in our office resources. We make sure to use recycled paper for our printer in the office and in our day to day note taking, as well as having eco friendly printers that use less energy than normal printers. Wherever possible, we recycle our delivery boxes if they are in good condition and for our swing tickets and neck labels, we use eco-friendly cards or recycled materials.
WG Flex Sustainable Activewear

WG Flex Sustainable Activewear

We cannot wait to share with you our latest arrival: our sustainable WG Flex Range! Our original activewear that is made of recycled plastic bottles. We’re using a smarter, eco-friendly design that reduces landfill waste and is less damaging to our lovely planet. We’re incredibly excited to be creating more sustainable ways of producing clothes and exercising!
 
Why are we using recycled plastic bottles? Our garments will be made of recycled polyester, which means that we won’t be manufacturing virgin polyester. By doing this we’re using approximately 30% less energy in production, saving natural resources and lowering greenhouse gas emissions. We’re also reducing the amount of plastic that ends up in landfills; polyester more often than not takes decades to decompose.
 
Most garments that are labelled ‘recycled polyester’ are made from PET bottles, the process of turning this existing plastic and re-spinning it into new polyester fiber, which uses substantially less energy than the process of manufacturing virgin polyester. The bottles are collected, compressed and then chopped into flakes which are then melted down into small white pellets. These pellets in turn are spun into a yarn that can be made into durable fabrics. Recycled polyester acts in exactly the same way as a virgin fibre, anything you can expect polyesters to do can also be done with recycled polyester.
 
 
 
The range will largely consist of designs that are familiar with WG lovers. Our Laura Rose Design is reminiscent of the Laura wellies, and the endearing Original Paw Print design, yes you guessed it, will be taken from our much loved Original Paw Print wellies! New designs have also been added to this collection.
 
Why this range over any other? The Welligogs Flex range is designed to be sustainable, lightweight and functional. Manufactured using premium recycled polyester fabric, these custom leggings are made with up to 10 recycled plastic bottles. Our custom bra tops are made with our exclusive 240gsm fabric, made from 83% recycled polyester and 17% elastane for the ultimate fit. Designed for all scenarios and work out types, these recycled bra tops can be worn either as an underlayer or outer layer and have removable bra pads.
 
Photographed here, the gorgeous CC Mason.
Written by Miriam Hopkins