Distinctly British Clothing and Footwear
Welligogs began its story in 2000 when founders Kim and Ray Annan made the decision to move from Australia to England. Kim, being British, always wanted to eventually move back home and give her four children a British upbringing. Ray, a born and bred Aussie, was reluctant to leave the sunshine but agreed that pastures new, albeit being on the other side of the world, were worth investigating.
The question was, what were they going to do to provide for their family? A passing comment from Ray complaining about the British weather ignited a spark for Kim. Rain! Lots of downpours in Britain calls for wellington boots. Uninspired by classic green ones, Kim set about finding an alternative to the green welly and came upon hand painted designs with bright colours.
Once the boots were sourced and the designs were done, the brand was born. Kim, with nostalgic memories flooding her thoughts, named the brand Welligogs, which is what she called her wellington boots as a child.
Kim and Ray ventured to various exhibition events to showcase Welligogs, with one of the first shows being the Chelsea Flower Show back in the early 2000’s. If the gardens were a splash of colour, the Welligogs stand was a waterfall. From flowers to love hearts, paw prints to rockets, tractors to angels, Welligogs was a hit and Kim and Ray were proud to pave the way for the first colourful wellington boots.
Welligogs customers went wild, and Kim and Ray continued to travel to shows across the country, putting smiles on people’s faces and colours on people’s feet.
As the number of shows increased, so did the designs. Taking inspiration from their four young children, the Welligogs range swelled and matching raincoats and umbrellas were added. Children and adults up and down the country were battling the rain in the brightest armor Britain had ever seen.
Jump to 2006, with a number of puddles in between, and a harder wearing boot was born. With a desire to move to more natural materials, Welligogs introduced a leather boot to the range. Higher quality and longer lasting, it was a game changer, and soon followed the first Louise rain jacket.
As the range expanded and Welligogs moved away from plastic and rubber to more sustainable waxed cotton and leather materials, Welligogs was able to source more local materials and have core elements of the range made just down the road.
Fast-forward a bit further and Welligogs began to provide for more than just the rain. Infusing classic heritage design with high fashion, the brand began to introduce garments that were both city ready and county chic. The Welligogs staples now included classics tweeds, modern styled jackets, practical luxury waxed cotton outerwear, fully waterproof and windproof coats with sealed seams, and waterproof, breathable leather boots.
Known for its intricate details and flattering silhouettes, the past 19 years has seen Welligogs establish the reliable, distinct brand that exists today. Welligogs is now committed to working towards a more sustainable approach to its products and packaging. By moving to more environmentally friendly regenerative materials and ecological methods, Welligogs hopes to be able to reduce its carbon footprint and become one of the first sustainable country clothing brands.
Visit Your Local Stockist
We exhibit at a small number of prestige shows throughout the year where you can view and try on our collection and meet the team.
As of early 2018, we have been proudly expanding our portfolio of retail stockists, with the aim of providing our valued customers with a locale in your communities to purchase Welligogs clothing and footwear. Buying in-store allows you to try before you buy for the perfect fit – and perfect look – and is also a fantastic way to support your local boutique businesses and enjoy in-store only offers.
We carefully work with each of our retailers and they are selected based on their individual and distinctive style. Working together helps maintain a worldwide recognition of our growing brand.
We are proud to support independent businesses. Our common goal is to promote sustainable raw materials in our products be it our wool, cotton, waxed or other fabrics, preserving a truly British vision in the quality of our garments and footwear. Our Welligogs team travel the length and breadth of the country visiting our stockists to ensure a mutually beneficial relationship. We discuss current and new trends and work together on styles and designs to create timeless wardrobe staples, built to last. The result when you enter the store is a keen and enthusiastic stockist who has an indepth knowledge of our brand.
To find your nearest Welligogs stockist, please contact us directly or speak to your local outdoor clothing retailer to discuss stocking Welligogs branded products.