About Us


Distinctly British Clothing and Footwear

Our Story

Welligogs is one of today’s most sought-after brands for contemporary, elegant British-styled outdoor clothing. We began our story in 2000, when we were founded by Managing Director Kim Annan as the first brand to introduce hand-painted designs onto rubber wellington boots in the UK and Europe.

Ever-true to our roots as a family business, these first designs were inspired by ideas from Kim, her husband Ray and their four children. Then came our distinctive moniker – Welligogs. The name itself, says Kim, “came from nostalgic childhood memories of a loving home where everyone affectionately knew their wellington boots as “Welligogs””.

Since these early days, our product ranges, designs and specialisms have grown into the Welligogs brand you see today – the epitome of distinctly-British style, uncompromising practicality and stylish lifestyle fashion. We also love our commitment to British-made, and are proud to produce pieces in the heart of England.

An increasing number of famous faces and celebrities are often seen sporting Welligogs. Social Media forms a large part of our growing portfolio, where we love interacting with our customers new and old. It is through our social media channels where you can become more involved with us whether this be by way of a number of competitions and updates or helping us to choose names for our new products. We welcome feedback and love receiving photos of our customers wearing our products #welligogs.

Our Distinctly British Clothing and Footwear

Signature Welligogs pieces include classic tweed, modern styled coats and jackets, practical luxury waxed cotton, fully waterproof and windproof garments with seam-sealed membranes and waterproof, breathable leather and suede boots. Our collection is completed with quality jackets, coats, gilets and hats that exude elegance whilst providing comfort and performance. New additions for Autumn / Winter include stunning jackets and coats in wool, cotton and viscose, as well as leather waterproof and fashion boots.

We infuse classic heritage design with high-fashion for a look that’s both city-ready and perfect for countryside living. Welligogs pieces are inspired by our landscape’s magnificent colours, which we pair with modern shapes and subtle, stylish accents. We individually select exceptional quality British tweeds and other opulent fabrics, and then hand-craft with careful attention to detail.

Every season, Welligogs introduces new designs and we’re passionate about evolving our product range and enhancing our collections. Pieces are only ever made with the highest quality fabrics, leathers and suedes and are infused with a trend-led flair.

Visit Your Local Stockist

We exhibit at a small number of prestige shows throughout the year where you can view and try on our collection and meet the team.

As of early 2018, we have been proudly expanding our portfolio of retail stockists, with the aim of providing our valued customers with a locale in your communities to purchase Welligogs clothing and footwear. Buying in-store allows you to try before you buy for the perfect fit – and perfect look – and is also a fantastic way to support your local boutique businesses and enjoy in-store only offers.

We carefully work with each of our retailers and they are selected based on their individual and distinctive style. Working together helps maintain a worldwide recognition of our growing brand.

We are proud to support independent businesses. Our common goal is to promote sustainable raw materials in our products be it our wool, cotton, waxed or other fabrics, preserving a truly British vision in the quality of our garments and footwear. Our Welligogs team travel the length and breadth of the country visiting our stockists to ensure a mutually beneficial relationship. We discuss current and new trends and work together on styles and designs to create timeless wardrobe staples, built to last.  The result when you enter the store is a keen and enthusiastic stockist who has an indepth knowledge of our brand.

To find your nearest Welligogs stockist, please contact us directly or speak to your local outdoor clothing retailer to discuss stocking Welligogs branded products.

Welligogs Supported Charities